Role Summary: The Placement and Business Strategy Leader for Affinity Europe is a pivotal leadership role driving the strategic direction of placement and business within the European Affinity market. Reporting to the Affinity Leader for Europe, the role plays a key part in fostering cross-functional collaboration to harmonize market priorities, insurer capacity, and operational capabilities, driving scalable growth and improved competitive positioning. Core Responsibilities: 1. European Placement & Carrier Strategy Develop and implement a comprehensive European placement strategy aligned with financial objectives and competitive positioning. Establish and maintain the strategic framework for carrier engagement and capacity deployment across Europe, reflecting market standards and competitor practices. Manage senior-level relationships with priority carriers in coordination with International and Specialty teams to maximize partnership value. Steer and maximize the KPIs related to carrier utilization, portfolio concentration and yield optimization. This role is not responsible for the activity of placement itself which remains under the responsibility of local countries. 2. Business Strategy, Market & Competitive Intelligence Own the business transformation strategy for Affinity in Europe, identifying priority countries, industries, segments, and products to target strategic growth areas. Lead market, business, and competitive intelligence efforts to guide decisions on business transformation, growth, adaptation, or exit strategies. Translate intelligence into clear capability requirements, guiding build/buy/partner choices, product development, and carrier engagement strategies. Identify and prioritize growth opportunities in alignment with placement capacity, insurer appetite, IT and automation capabilities, operational models, and competitive in